At the time, I was fascinated by AI and speech recognition. How did you build your own company, ELSA Speak?Īfter a few years at Strategy&, I knew I wanted to do something on my own and make a real impact. I also learned a great deal about leadership, which is important now as I manage a number of other people. My ability to figure out if others’ analysis is accurate has been critical in my role as a CEO. That lesson has proven particularly valuable as we’ve done product development at ELSA Speak. Each survey question should lead to actionable insights. I learned the importance of asking the right questions to collect meaningful data.
Elsa speak founder how to#
I learned how to build my own analysis, but also how to look at other people’s analysis and connect the dots. I wanted to understand more about the whole economic ecosystem and how big companies work.Īny lasting lessons from your consulting career?Ĭonsulting trained me to have a clear analytical mind-set. Consulting seemed like a great place to start exploring my options. So I was thrilled to accept an offer from Strategy&. But I still wasn’t sure what I wanted to do when I graduated. I ended up getting my master’s degree in education at the same time as my MBA.
I saw how much a good education can transform lives, and education became my passion. Getting my MBA at Stanford really opened up a new world for me. The problem was that I didn’t know what I did want to do, so I decided to go to business school and take a couple of years to reflect. But eventually, I realized it wasn’t my passion to be in the shipping industry forever. I learned so much in that role, and I absolutely loved that company. In fact, after a few years, I moved to Copenhagen to be the CEO’s chief of staff. After graduation, I started working in the management training program for Maersk, a Danish shipping company, largely because of the opportunities to travel. I got my bachelor’s degree in international business and economics at the Foreign Trade University in Saigon. ambassador, because I wanted to explore the world and be the voice for a lot of people. I think I learned that regardless of how successful you are, it’s important - and fun - to try to make a difference.
They encouraged us to look for something new that nobody had ever done before. Our parents didn’t praise us for our grades in school as much as for our passion and our efforts. How did seeing your parents’ entrepreneurial spirit influence you?įrom a young age, I knew it was OK to take risks. Now there are many little supermarkets in our town, but ours was the first one - and it had a line around the block for weeks after it first opened. My siblings and I would scan barcodes at the supermarket and put products on the shelves. I remember, at around 7 years old, helping women pick out their wedding dresses and decorating the couples’ “just married” cars. My mom started the first bridal shop and then the first supermarket in our area. Both my parents were entrepreneurial: My dad’s first enterprise became the biggest bottled water company in our region. We didn’t have any big companies to work for, so many people started their own thing. I grew up in a small town in central Vietnam.
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